Produsage

Produsage at first glance looks as if to be miss spelt and looks as if it should be producer. Which is exactly part of defining the term. To better describe the term I have used a diagram.

Produsage is when original content of any form of media for example music or a snippet of a movie is used and built upon and re distributed as a new product. Even though some form of original content is used as a basis. New forms of media such as YouTube, blogging, wikipedia and even second life are clear examples of produsers. Over time i have noticed the use of produsers and from my experience it either works really well or not at all an example that best comes to mind is when i first heard Madonna singing american pie which was was originally sung by Don Mclean. Madonna had still used the same lyrics and tune but it had been remixed and was more uptempo. At first I was quite annoyed of this rendition of the song as it had runied the original however i still found myself singing along to the ever so catchy tune. Which then i found m self loving and accepted this new form of the orginal.

With you tube being one of the ebiggest sources being used by people as produsers it isclear to see how som things become so popular in the world of cyber space. A clip which I find fantastic on youtube is evolution of dance, one man has used all original content and in the end has produced new content this was so popular it had over 144 million hits on youtube whcih can be viwed by clicking on this link http://www.youtube.com/watch?v=dMH0bHeiRNg.

It is absolutly astonishing to see the lack of original producers of new content that have not built upon somone else work. Bruns (2008) is author of the book Produsage:Towards a Broader Framework for User-Led Content Creation' in Creativity and Cognition. Bruns, (2008) states that “There is an absence of producers, distributors, or consumers, and the presence of a seemingly endless string of users acting incrementally as content producers by gradually extending and improving the information present in the information commons, the value chain begins and ends. What he is saying here is that we no longer are seeing producers,distributors or sonsumers yet we are just seeing users that are acting as content producers re creating and re distributing the a new form of original content. I would have to agree with this comment as we are seeing less and less original producers and distributors and sometimes we are not aware that this new content was built upon by somoene elses original content.

Through the use of these new media forms we are only going to see more of produsers and rarely producers of content. Although they will still be either be even more popular than what the original content was or disreguraded by consumers and users.